Résumé

Experienced art director with a focus in healthcare communications. Accomplished at creating compelling visual solutions through all phases of development and implementation for advertising campaigns, live events, executive presentations, retail marketing campaigns, and digital communications for leading brands and companies across a broad range of therapeutic categories. Effective manager with strong communication, organization, and motivational skills who is proficient at leading project teams and managing vendors, while delivering on schedule within budget.

FREELANCE, Philadelphia, PA and surrounding suburbs, PA | Mar 1997–current 

• Managed work flow of concurrent projects to ensure deliverables were completed on time and within budget
• Developed time and cost estimates
• Partnered with outside vendors and secured competitive bids; negotiated pricing and contracts
• Designed quarterly print and digital publications for hospitals and health insurance providers
• Handled photo retouching and color correcting from raw file formats to final art placement
• Incorporated spanish translations into qualifying publications
• Projects included but not limited to:
  • Art direction, design and production for 12 quarterly, custom, full-color publications including Lehigh Valley Health Network‘s Better Medicine—winner of the Gold 2014 Aster Award, Jefferson Hospital‘s initial Quarterly Neurology Journal, and Amerihealth Caritas‘s VIP Healthy Views—which included management of 7 versions
  • Creative direction and copy writing for marketing materials and social media campaigns for local businesses
  • WordPress website management
  • Art direction and design for Drexel University’s Interior Design Exhibit—which toured Germany, Japan, and US
  • Rx package design and production
  • Tradeshow booth design for the American Heart Association and CeloNova BioSciences‘ Embozene® Microspheres European launch
  • Implementation of foreign language into comprehensive iPad app

THOMAS J. PAUL, INC., Rydal, PA | Sept 2007–Sept 2012 

• Primary creative lead for all J & J Consumer sales and logistic assignments
• Key player in the evolution of the J & J branding of their Wound Care products from individual products to a united system; re-branding under the Systagenix name; brand launch development of SILVERCEL® Non-Adherent
• Collaborated with multi-disciplinary teams to strategically plan, test and design packaging and marketing materials for new biotech and pharmaceutical products, as well as Rx-to-OTC transition products
• Developed portal design for web-based interactive questionnaire
• Created original art for the marketing materials for the new brand ALTRAZEAL™ Transforming Powder
• Designed professional advertising, detail aids, application guides, trade show materials, trade circulars, POP displays, product brochures, promotional e-mails and other related consumer materials

AXIS HEALTHCARE COMMUNICATIONS, LLC, Yardley, PA | Apr 2003–Sept 2006 

• Managed designers, met daily to forecast work flow, provided mentoring and conducted performance reviews
• Collaborated with writers, project managers and account team to provide creative, strategically sound solutions for client, in-house and new business needs; specialized in creating domestic and global event materials
• Developed schedules, cost and time estimates for design, print and shipping for all team projects
• Reviewed quality of final product, packaged and delivered final deliverables to project managers or clients
• Worked virtually cross-office more than 60% of the time, as lead art director for our San Fransisco office
• Provided die lines and final specifications for vendor printing and final product manufacturing

CoMED COMMUNICATIONS, Philadelphia, PA | Feb 1999–Mar 2003 

• Served as back-up for the art manager, participated in department budget development, hiring and training
• Designed and produced a broad range of multi-channel projects; commissioned illustrators and stock art suppliers
• Contributed to the growth of the art department by keeping current with design trends and technologies then disseminating that information to my colleagues via handout, lecture, or e-mail

JEFFERSON HEALTH SYSTEM, Philadelphia, PA | Apr 1995 – Feb 1999 

• Policed the branding standards of the Jefferson Health System across all the participating hospitals
• Worked directly with physicians and medical staff to design scientific posters, invites, forms and business cards
• Supervised and trained interns on procedures and software

2014 ASTER AWARD  |  GOLD  |  Publication category

2014 HEALTHCARE ADVERTISING AWARD  |  GOLD  |  Physician Referral category

2014 HERMES CREATIVE AWARDS  |  HONORABLE MENTION  |  Publication category

2005 IN-AWE AWARD  |  BRONZE  |  Medical Education category

MOORE COLLEGE OF ART & DESIGN  | Philadelphia, PA  | Web Design | Certificate Received

DREXEL UNIVERSITY  | Philadelphia, PA  | Graphic Design-BS  | Graduated Cum Laude

LAFAYETTE COLLEGE  | Easton, PA  | Psychology-AB | Graduated